Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research suggests the placement of these products in grocery store displays can ...

“Don’t think about an elephant.” And now you’re thinking about a massive gray animal. You could probably replace the word “elephant” with any other similarly evocative noun, and it will have the same ...

Imagine it’s 5 pm, and you just got off work but need to charge your electric vehicle (EV). You plug in at the shopping center on your way home because you need to stop by the grocery store to pick up ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

From changes in data availability, to the growth of new platforms, to shifting customer behavior, digital advertising today isn’t what it was just a few years ago. This series of articles will tell ...

Looking for ways to promote your local store? There are a few different marketing tactics that you can try. Below are just ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Placing its second New York City store next to Sephora and right across from Bloomingdale’s on Lexington Avenue might seem like a tall order for a retailer still trying to break into the U.S. market, ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...