The seventh year of the sponsorship, Iceland has created 15 idents, featuring a couple pretending to live the life of celebrities, featuring the taglines “Treat yourself like a Celebrity” and “Iceland ...

Los Angeles, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Icelandic Glacial™, an exceptionally pure water bottled at the source from Iceland’s legendary Ölfus Spring in Iceland, proudly announces its dominant ...

ICELAND, the frozen food retailer, is to scrap its sponsorship of the Booker Prize, one of the oldest pieces of corporate sponsorship in Britain, after deciding that the literary award is not relevant ...

Iceland is sponsoring the new series of ITV’s The Paul O’Grady Show, which starts today, as the retailer attempts to increase customer spend. The frozen food retailer’s sponsorship will focus on ...

REYKJAVIK, ICELAND: Iceland Foods associates with a TV show in an interactive manner, in order to drive sales. Iceland's budgets meant that simply repeating an admittedly successful strategy was not ...

Iceland is to sponsor ITV's I'm A Celebrity... Get Me Out Of Here for a second year. The supermarket will sponsor programmes on ITV1 and ITV2 and advertise on show-related materials carried on digital ...

This paper is designed to illustrate how the seamless integration of brand (Iceland), brand ambassador (Kerry Katona) and sponsorship property (ITV's I'm A Celebrity, Get Me Out Of Here) drove sales ...

The deal includes sponsorship branding for the show’s ninth series across ITV1 and ITV2 TV channels, in addition to online and mobile activity. The show returns in the autumn. The last series ...

Iceland has said it will champion its teatime meals offer with its new sponsorship of ITV’s 5pm Paul O’Grady Show. The sponsorship, which kicked off on Monday, continues the frozen food retailer’s ...