Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Snap finished the first quarter with 190 million daily active users (DAUs), compared with 191 million a year earlier. However, its average revenue per user (ARPU) continues to rise at an impressive ...

Shopify has reached out to merchants about a new tool that uses shopping data to target ads. Experts said that Shopify could cut into Amazon's dominance for e-commerce ad dollars. Shopify could be ...

We’ll send you a myFT Daily Digest email rounding up the latest Shopify news every morning. Shopify is seeking to fill a lucrative gap in marketing data left by Apple’s privacy crackdown by offering ...

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap, commerce media platform Criteo and TikTok now join the ...

Google and Microsoft announced new partnership deals on the ad side. Microsoft Advertising now partnered with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google ...

Shopify plans to unveil a tool to help advertisers target Facebook and Google ads, sources say. The tool would aggregate shopper data from Shopify's 1.7 million businesses. Developers have built ad ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Shopify is seeking to fill a lucrative gap in marketing data left by Apple’s privacy crackdown by offering ...