Rose Mattus, who died on Tuesday aged 90, was the co-founder of Häagen-Dazs luxury ice cream; she spent her early childhood in the back streets of Manchester, and — to American ears — always spoke ...
Rose Mattus, who died Tuesday at 90, was the financial brains behind the first national brand of premium ice cream, Häagen-Dazs. Few brand names have evoked as much folklore and outright confusion as ...
They believed people would buy a better-tasting ice cream, even if it was more expensive, but they gave it a faux-European name to make it sound truly upscale Reuben's journey with ice cream began ...
The name “Hagen-Dazs” doesn’t actually mean anything. It’s not an ancient Danish city, or the name of two Swiss ice cream masters, or anything of the sort. The name was made up by Jewish-Polish ...
REUBEN MATTUS, THE 80-YEAR-OLD founder of Haagen-Dazs, sat before two unmarked and equally inviting bowls of vanilla ice cream-one Haagen-Dazs. the other a new low-fat variety from his family's test ...
In 1984 President Ronald Reagan declared July National Ice Cream Month. In honor of the month, we’ll be celebrating this delicious food each week with Frozen Fridays, a series about Jews and ice cream ...
OAKLAND, Calif., May 10, 2010 /PRNewswire via COMTEX/ -- The Haagen-Dazs(R) brand ice cream turns 50 this year, and a week-long birthday party, with lots of ice cream, will kick off on Thursday, May ...
Rose Mattus, who died on Tuesday aged 90, was the co-founder of Häagen-Dazs luxury ice cream; she spent her early childhood in the back streets of Manchester, and — to American ears — always spoke ...
In a masterstroke of marketing, Rose and Reuben Mattus pulled the name Haagen-Dazs out of nowhere. They put a map of Denmark on the carton, and an umlaut over the first 'a' in Haagen (even though no ...
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