Olaplex's CEO defended the company's products Thursday as the company faces a lawsuit. JuE Wong said that Olaplex's hair care products are "safe and effective" in a LinkedIn post. The company is ...

Dozens more customers have joined an ongoing lawsuit against the TikTok-famous brand Olaplex. More than 100 customers now say in an amended suit that they suffered physical injuries like hair loss.

Some 30 customers are suing Olaplex, a luxury hair care brand. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Looking for a refresh, the 44-year-old ...

Everyone wants to believe that the trending miracle product is going to change their lives. If clearer skin or better sleep could be just one click away, who wouldn’t at least give it a shot? For ...

Hair care brand Olaplex was the subject of a class-action lawsuit accusing the company of false “Made in the USA” claims. Shayna Douglas via Unsplash Bought Olaplex products? You could be owed part of ...

Even by the light-speed standard of social media, Olaplex had a fast rise—and suffered an even quicker backlash. Founded in 2014, the hair-care company built a following with salon treatments whose ...

Olaplex's Lashbond eyelash serum is its first product outside of hair care. The brand is dealing with slumping sales and a lawsuit.