Nowadays, words and phrases from memes or viral TikTok videos can be heard in everyday conversation when speaking with the younger generation. Usually you can gather what a word means depending on the ...

For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as ...

Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your family gathering.

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Born roughly between 2010 and 2025, Gen Alpha is the first generation to grow up entirely within the digital age. While previous generations witnessed the rise of technology, Gen Alpha is immersed in ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Amid fast technological and societal transformation, the careers awaiting Generation Alpha—those born between 2010 and 2025—are largely still conceptual. Around two in three Gen Alphas will work in ...