Scroll through a tween's TikTok feed these days, and you're likely to stumble across a surreal parade of AI-generated creatures: a ballerina with a cappuccino for a head, a crocodile fused with a ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

A new viral trend called “Italian brainrot” has taken over social media, captivating millions of young children and tweens with its bizarre, AI-generated characters and absurd storylines. While many ...

Despite its ominous name, the trend has nothing to do with Italy. Scroll through a tween's TikTok feed these days, and you're likely to stumble across a surreal parade of AI-generated creatures: a ...