Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...

Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

The world of marketing undergoes a transformative shift as Web3 emerges, bringing decentralized ecosystems and community-driven strategies to the forefront. I recently had the chance to be a part of ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

I never liked the saying, “Work smarter, not harder.” As an ambitious and optimistic person, I believe business leaders already work hard. However, we can always work smarter. In 2024, marketing ...

Advertising works differently today. Understanding the nuances of what makes good advertising has always been a challenge, but it’s especially difficult these days with so much access to data. Much of ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

Go Market Yourself! is a new local weekly radio show about how marketing works and how best to use it to help businesses grow. Created and hosted by Tucsonans Rich Moret, president and owner of Moret ...