LOS ANGELES (KABC) -- Hot Wheels are nostalgic toys that have been a part of people's childhoods for more than five decades. From the beginning, the small cars were often based on real custom cars, ...

Cancer has taken another legend of the car community. Ryu Asada, who has designed cars for both Hot Wheels and Matchbox, has died at age 42 of colorectal cancer. The announcement came via Asada's ...

If you were a kid growing up when the 1960s gave way to the 1970s, chances are you played with a lot of miniature toy cars made by Hot Wheels. You might even have spent time gluing car models together ...

For tens of millions of kids, the first and most accessible foray into cars takes the shape of a Hot Wheels. They’re durable and detailed and small enough to pocket; basically, a perfect toy for ...

We are accustomed to engineers and designers developing production cars and trucks from prototype models, but the team at Mattel’s Hot Wheels brand has the challenge of going the other direction: from ...

Hot Wheels was born 50 years ago on May 18, 1968, when Mattel co-founder Elliot Handler challenged his design team, which included a General Motors car designer and a rocket scientist, to create a toy ...

Project began late in 2010, when Chevy laid plans for a Hot Wheels concept car Classic Hot Wheels badge adorns grille, trunk lid, steering wheel, door inners and sill plates Hot Wheels package option ...

There were no shrink rays involved in the making of the 2JetZ Hot Wheels toy. Which means something more miraculous: It is someone’s job—really, a few people’s jobs—to transform a custom, 1,650-pound, ...

Mattel and Hot Wheels recently brought the tools and people who work in their Los Angeles design studio to New York City to walk us through the process of transforming the recent 2021Legends ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. During the height of the muscle car craze of the 1960s, Mattel co ...

An inventor, an automotive designer, and a rocket scientist walk into a bar . . . wait, that's not quite right. Let's try again: In 1966, Elliot Handler, co-founder of Mattel Inc. and noted toy ...