Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit‘s Pro Cheer League, the world’s first professional competitive ...

BYRON CENTER, MI - Tanger Outlets Grand Rapids invites the West Michigan region to share in the spirit of the holiday season this week. For the first time, bustling shoppers can look forward to a new ...

Featuring Jeff Ross, Ernest, Vince Wilfork, Mia Jackson, and Cody Lohden on a Celebratory Tour with USO CEO Lt. Gen. (Ret.) ...