Do you love the iconic Auntie Anne's pretzel smell? Well, now you don't have to go to the mall anymore to smell buttery dough and salty goodness. On Thursday, the Pennsylvania-born pretzel company ...

It’s not a joke: Auntie Anne’s is launching a new perfume that smells like their pretzels. “There are few scents more recognizable than the aroma of Auntie Anne’s,” said the Chief Brand Officer at ...

(CNN) – Auntie Anne’s is launching a perfume inspired by its pretzels. The scent is called Knead. Auntie Anne’s said the perfume is infused with notes of buttery dough, salt and a hint of sweetness.

Walking through a mall comes with a great decision to weigh after a day of shopping — do you get Auntie Anne's pretzels or not? The sweet, bready smell influences customers to approach its blue and ...

Do you love the classic pretzel from Auntie Anne's enough to want to bask in its unique, buttery scent all day? Auntie's Anne's wants you to achieve that dream with the release of its latest fragrance ...

The smell of Auntie Anne's pretzels has been a shopping mall staple for decades. Now, the pretzel chain is bottling up its scent so that people can enjoy the nostalgic aroma at any time. Auntie Anne's ...